These palettes were drawn for this site to show how a color system is built for different kinds of businesses. None of them is a client project.
AI-generated sample images
These images were made with an AI image model to show the look and finish of the work we deliver. They are samples, not client projects, and they don't show real businesses or real brands.
AI-generated samplePrinted brand guidelines booklet open on a wooden desk beside color swatch cards. Made with an AI image model for this site; not a client project.AI-generated sampleFan of printed color swatch cards in teal, saffron and plum on a white table. Made with an AI image model for this site; not a client project.AI-generated sampleBlank letterhead, envelopes and business cards printed in two brand colors. Made with an AI image model for this site; not a client project.AI-generated sampleSmall shop front with a freshly painted teal awning and matching door. Made with an AI image model for this site; not a client project.AI-generated sampleStack of plain product boxes and paper bags in coordinated brand colors. Made with an AI image model for this site; not a client project.AI-generated sampleDesign studio wall pinned with paint chips, fabric samples and printed color proofs. Made with an AI image model for this site; not a client project.
About these samples. Every palette on this page is a concept made for this website, for an imaginary business of each type. We do not show client work without written permission, and sample images on this site are always labeled as AI-generated or concept work.
Concept color systems
Each system has three brand colors, each stepped into lighter tints and darker shades, and a strip that shows how much of each color a typical layout would use. Notice how the mood changes the ratio: the taco truck uses more accent, the accounting firm much less.
Base 60%Crust 30%Cream 10%
Concept paletteCorner bakeryWarm and friendly. Drawn for this site; not a client project.
Base 55%Navy 35%Signal 10%
Concept palettePlumbing and HVAC companyClear and dependable. Drawn for this site; not a client project.
Base 65%Mint 25%Sky 10%
Concept paletteDental officeCalm and clean. Drawn for this site; not a client project.
Base 50%Chile 35%Lime 15%
Concept paletteTaco truckLoud and fun. Drawn for this site; not a client project.
Base 70%Forest 22%Brass 8%
Concept paletteAccounting firmQuiet and steady. Drawn for this site; not a client project.
Base 60%Clay 28%Sage 12%
Concept paletteYoga studioSoft and open. Drawn for this site; not a client project.
From concept to your brand
A real system starts from what you already have: the color on your sign, the shade customers know from your truck. We build the ladder and ratios around it and test every text pairing. If you'd like a quick look at a direction before ordering, mention it in your brief.
Ready to sort out your colors? Send your current logo, a few photos of your signs or packaging, and tell us what feels off.
